Learn how to create powerful digital marketing strategies to promote businesses online.

Topics covered:

• SEO & Search Engine Marketing
• Social Media & Content Marketing
• Website Optimisation & Analytics

Protect businesses from cyber threats and develop skills in security analysis and threat detection

Topics covered:

• Cybersecurity Principles & Threat Intelligence
• Vulnerability Testing & Incident Response
• Ethical Hacking & Cybersecurity Legislation

Learn to identify and mitigate security risks in digital environments.

Master the power of data to drive business decisions.

Topics covered:

• Data Sourcing & Management
• Business Data Analysis & Visualisation
• Presenting Insights to Stakeholders

Build beautiful, user-friendly digital experiences through User Experience (UX) and Interface (UI) Design.

Topics covered:

• User Research & Behaviour Analysis
• Wireframing & Prototyping
• UX/UI Design Tools & Best Practices

Become and expert in search engine optimisation (SEO) and website analytics.

Topics covered:

• Search Engine Ranking Factors & Keyword Research
• Technical SEO & Link Building
• SEO Performance Measurement & Analytics

Programme Aims

This short course is designed to equip learners with essential digital and IT skills to thrive in modern workplaces. It provides hands-on training in common software tools and digital communication platforms, focusing on practical tasks and job-ready skills.

Key Learning Outcomes

By the end of this course, learners will be able to:

• Use common Microsoft Office applications (Word, Excel, PowerPoint) for workplace tasks
• Create and manage digital documents and spreadsheets
• Understand file management, cloud storage and data security basics
• Use email and digital communication tools confidently and professionally
• Navigate online systems, portals and collaborative platforms (e.g. Teams, Zoom)
• Apply digital problem-solving and safe online practices (cybersecurity basics)